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About Us - Fina Flor
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Some say beauty is essential – and it really is. The beauty of being who you are. Of becoming who you want to be. Of making things happen and burst with personality. It’s a transforming and powerful strength that reveals the best in each of us.

Beauty is so big, it cannot fit into one single pattern, colour or shape. It is unique and global at the same time. It is authentic and universal. It is identity.

Every woman, from everywhere, at every moment, has by nature a beauty that’s only hers, that fills the days with joy, high spirits and personality. It’s her scent, her colours, her loves and her way of being, spread throughout everyday life.

It’s for this beauty that Fina Flor has existed since 1996, creating products and stories of discovery, transformation and identity. Making dreams and pride blossom, seeing the inner beauty of each woman in bloom – on her skin, hair, and mostly in her soul and heart.